Hey there!  I'm Alix Shadonnay at the business desk and I'd like to start the week by handing out a large bouquet to Safeway.  We live in times when identity theft is on the rise and climbing alarmingly rapidly.  We are living in an era when scammers and identity thieves have no mercy on anyone let alone our more vulnerable citizens such as seniors and the disabled.  It is my sincere hope that other large store chains will follow the lead of Safeway.

More and more seniors and disabled persons are demanding safer and more secure ways of doing business both on the Internet and at banking and automated machines and they have a right to be concerned.  If we can find ways to make them more secure then it would surely benefit all of us as a whole.

Congrats to Safeway.  See article below.

Before you leave our website take a minute to check out Untapped Wealth Discovered.  This very affordable book focuses on the growing demands and needs of our seniors and special needs consumers and there are hundreds of thousands of business opportunities waiting for you if you're interested.  These opportunities are safe and sound and are worth your while to investigate.  Click on the untapped Wealth Discovered book link to learn more.

Safeway Installs New Equipment to Protect Financial Privacy of Shoppers With
Visual Impairments

 

Business Wire (press release) - San Francisco,CA,USA October 31, 2006

 

Blind Community Leaders Applaud Safeway's Commitment

 

PLEASANTON, Calif.- In a move praised by state and national blind
organizations, Safeway (NYSE:SWY) today announced that it has begun
installing equipment to protect the privacy and security of Safeway shoppers
with visual impairments. The new devices plug into existing point of sale
payment machines and have tactile keys arranged like a standard telephone
keypad. They will allow Safeway shoppers who have difficulty reading
information on a touchscreen to privately and independently enter their PIN,
telephone number, and other confidential information.

 

Safeway operates stores across the country under the banners Safeway, Vons,
Pavilions, Randalls, Tom Thumb, Genuardi's, Dominick's, Pak'n Save Foods and
Carrs stores. Every Safeway store in California has already been equipped
with several of the devices, and they will be installed across the country
over the next 12 months.

 

Today's announcement is the result of collaboration between Safeway and
major blindness organizations including the American Foundation for the
Blind, American Council of the Blind and the California Council of the
Blind. "ACB and CCB are membership organizations with thousands of members
across the country and in California who will benefit from Safeway's
commitment," said Jeff Thom, President of the CCB. Carl Augusto, President
and CEO of the AFB, also praised Safeway's announcement: "Today's
announcement by Safeway demonstrates the Company's commitment to the privacy
and convenience of its blind and visually impaired customers."

 

"Safeway has a long history of supporting our communities and people with
disabilities. This decision is one way we can help customers who are blind
or visually impaired experience a better shopping experience in every
Safeway store throughout the country," said Larree Renda, Safeway Executive
Vice President Chief Strategist and Administrative Officer.

 

According to the website of the American Foundation for the Blind, there are
approximately 10 million blind and visually impaired people in the United
States.

 

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_vie
w&newsId=20061031005360&newsLang=en
 

Have a great day.

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