Hi everyone!  I'm Heather DeMarco at the business desk and I'd like to introduce you to Catherine Hansen a very successful aroma therapist doing very well and making six figure incomes for the past 10 years.

Catherine came to us shortly after she was laid off from a very high paying job at IBM.  Like so many others, she fell victim to the layoff syndrome in the early 90s and when it happened she was just devastated.  She never expected it and so she was totally unprepared for the ramifications.  Accordingly, she did not deal very well with it at first slipping into temporary depression but luckily for her her family was there to help her pick up the pieces.  Catherine walked into our office in early 1994 looking for help and suggestions as one of her friends had recommended us to her.  She was very confused, extremely nervous, and lacking in confidence.  However, she wanted to move on with her life and she was very sure that she did not want to remain in the IT field as she was just too burned out to continue in that industry having worked for IBM as a systems engineer for over 15 years.  So, we had our work cut for us but we knew that Catherine would be willing and ready to learn how to find her next career.

We had several sessions with Catherine where we worked with her to discover her interests, sharpen certain skills, introduce her to life after IBM, and we explored several avenues and many possibilities.  Catherine discovered that she did not want to return to the corporate world.  She wanted to change careers and she wanted to work for herself.  We worked with her for about six months at the end of which time we came up with a plan for her.

As a team we put together an action plan for Catherine to pursue a brand new career as an aroma therapist which entailed her going to school to become one.  She used some of her savings for tuition and after 18 months she graduated from massage school specializing in aroma therapy.  Her next step was to decide whether or not to start off on her own or to look for an existing establishment to work at.  She chose the latter and worked there for two years.

In late 1999 Catherine felt that she was ready to branch off on her own and she took the next big step to becoming her own boss.  She managed to find space at a well located spot in down town Boston and soon she was advertising for clients doing this both by word of mouth and through the use of flyers.  We helped her to develop and execute her marketing plan showing her how to advertise to specific types of clients.  She advertised to such clients as:  Office workers, professionals, housewives, and fitness and health clubs.  She pounded the pavements to advertise to corporate offices, and she worked tirelessly to get her name out there.  She even advertised to health clinics, spas, and doctors offices.  She managed to work and advertise at the same time but she had help from her family who were all determined to see her succeed.

For the first two years Catherine broke even and by the beginning of 2003 her business began to really take off.  Towards the end of 2003 she had to hire an assistant to help carry the load at work and soon afterwards she had to hire two additional assistants.  

For the last two years she has grossed very healthy six figure incomes and she has expanded her business to include five additional massage therapists and her services now include:  Aroma therapy, Swiss massage therapy, yoga, and she also sells CDs of relaxing music. 

Catherine is well on her way and we expect her to crest the seven figure income mark for this year.  She is successful because she has managed to take advantage of a niche market that is growing both in consumer demand and consumer income.  This market is loaded for bear with oodles of opportunities and there are literally  thousands of similar niche markets out there just waiting for you to find them.

Take a look at our book Untapped Wealth Discovered before you leave our website for this book will show you how to find such types of markets.

Visit www.untappedwealth.com/order.htm to pick up your copy.

Contact us to learn more.