Small business toy makers making six figure annual incomes
Hey there! I'm Alix Shadonnay at the business desk and this evening, with the kind permission of one of our clients, I'd like to introduce you to a very successful small business toymaker.
I'd like you to meet Tim and Erin Kershoff one of our very successful clients. We've known Tim and Erin for over 15 years now and as a matter of fact they were one of our first clients when we opened our doors in California so many years ago. For the past 15 years we've been helping them to manage and run their small toymaking business and we've watched them grow from a home based business to a large warehouse full of toys. They also have their offices there as well and this very devoted couple has been making well over six figure annual incomes for the past six years. They have four kids of their own and they have been using the opinions and creative ideas of their kids to help them manufacture toys for other kids.
Tim and Erin started off their toy making business in their basement and for the first few years they had to work very hard to make their wooden toys, teddy bears, and hand made dolls. During this time they also had to cope with raising their kids but this couple were bound and determined to make things work.
They started off by selling their toys to hospitals for sick children and built their business from there. Then they started marketing their lines of toys to non-profit organizations and after that they started to market to Eastern European and South American countries. As their kids grew older they started to involve them in a small way in the business by constantly asking them for their opinions and ideas and soon enough their two oldest Galen and Jana found themselves working alongside their parents.
Today, Galen 21 and Jana 19 are actively engaged in this little toy making business and like their parents they work long hours at their warehouse. The two younger kids Josh 14 and Kathie 12 work on weekends and are only too happy to be of help. When Tim and Erin first started off in their basement they had one other person working with them but today they are a team of 20. They market through their website on the Internet, through flyers, and by word of mouth. They market to hospitals, non-profit agencies, and to Eastern Europe and South America. They sell wooden toys, dolls, teddy bears, doll houses, and even handmade decorations for kids parties.
For the past six years Tim and Erin have been making well over six figure annual incomes and they attribute this to being able to take advantage of a niche market. The niche market is toys for kids. The consumer base is made up primarily of kids, their parents, and those adults who are interested in giving toys to kids along with those purchasers of toys such as hospitals and non-profit organizations. As Tim and Erin explain: "We are selling to real consumers who have a real demand. Our consumers are always going to be around for as long as we can imagine. Kids are always going to want toys and we will always be consulting our kids along with the kids of our friends plus all kinds of other kids to help us stay in business. For who better to be our sounding boards and our consultants than those who we will be selling to and those who are the peers of our consumer base?"
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Have a great weekend.
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