Good evening!  I'm Kerry J Harrison at the business desk.
Another week is over and as many of you are settling back to enjoy an early fall weekend I'd like to show you how you can take advantage of a growing market for personalized chefs.  Her name is Liz Cagney and she lives in Wisconsin.  She graduated over seven years ago from Chef school but long before her graduation she had a plan.  She had done her research and she had made up her mind to become a personalized chef upon graduation.
Liz had always dreamed of becoming a chef, but not just any type of chef.  As a child she used to watch all of those cooking shows on TV and as early as she could remember she wanted to be one of those chefs.  One of heroes was Martha Stewart and of how she longed to be just like her.  While still in high school she started to practise on her family and even tried out her culinary skills on her friends.  She even ventured to cook for small parties at school and at home and soon everyone was telling her what a great chef she would make.  Liz was very creative in the kitchen, she learned fast, she loved to experiment and above all she was a very determined young lady.
About a year before graduation from chef school she had it all set up in her mind and all she needed now was a small loan to get started.  Liz did her research on the Internet, wrote her business plan, and after running it by her teachers at school she approached a bank accompanied by her parents.  It did not take too much for her to secure a small loan back by her parents guarantee to step in if she needed help but she did not need it.  Liz used her loan wisely to market herself and soon found herself engrossed in developing advertising and marketing plans.  Her strategy as she told us later was to become a travelling chef whereby she would travel from home to home cooking for busy executives and families.  She made up a large travelling  kit that contained the necessary condiments, implements, and other necessities and the kit was always equipped to meet the needs of the customer of the day.
Liz advertised well and started small.  She first appealed to busy executives and single professionals and then she turned her attention to busy families.  She started by cooking simple but tasty meals.  Then she began to tackle the more difficult recipes and soon after she decided to take a wine making course.  Then she took advantage of a wine tasting course at a local liquor establishment and soon she was offering her wine making and tasting expertise along with her skills as a chef.
No one who knew Liz was really surprised to see how successful she became in such short order.  This young lady was determined but more importantly she took advantage of a niche market by using her skills and interests to become good at what she did.  For the first three years she managed to make a small profit but by the end of the fifth year she was making a little more than $100000.  She has managed to crest the six figure mark for the past three years and as she tells it:  "I went out there and researched hundreds of ideas and hundreds of potential opportunities.  I decided to go after real consumers with real needs."
You too can definitely be the next Liz Cagney if you follow her recipe for success.  Use your skills and interests to help you find a niche opportunity in a niche market.  There are literally thousands of niche markets out there that are untapped, undiscovered, and just waiting for you to find them.
If you need a push then check out our book at www.untappedwealth.com/order.htm.  This gem of a book will help you to discover niche markets that are real.  Niche markets that contain real consumers, real growth, and real demand.  Both editions of this book are also available at amazon.com.
Enjoy your weekend.