The Coco-Cola initiave
Greetings everyone! I'm Jayna Sheffield at the business desk and as an end of the week bog I'd like to tell you about an initiative that is presently being carried out by Coca-Cola in Toronto Canada. This item was sent to our desk from our Ottawa Canada bureau.
You have to give the Coke company high marks for trying everything that they can to improve their market share. A few weeks ago they started an initiative in Toronto whereby they are offering vending machines where customers can buy special types of tea, coffee, and hot chocolate drinks. These drinks are flavored to taste like cappuccino and latté among other things and they are being offered at such locations as movie theaters, coffee shops, and they have also decided to test market their drinks at a specialty store in an upscale neighborhood.
In recent times Coca-Cola has been losing ground and so it's not surprising that they are bringing out the big guns to help regain their former position. However, their competitors are also stepping up their efforts in particular the Pepsi company. Nothing is impossible when it comes to creativity and innovation and the experts are taking their hats off to Coca-Cola for doing this. If this initiative does indeed take off Coca-Cola can look forward to attracting new types of customers. Consumers with more sophisticated taste, consumers that are increasing in number, and consumers who are poised to become more financially influential.
There are lessons for potential entrepreneurs to learn here. Lessons like going after niche markets with specific consumers. Markets that can potentially be very lucrative and financially influential. Markets that are growing with consumers who are demanding more. We are going to keep a very close eye on this initiative.
Before you leave us check out our book Untapped Wealth Discovered at www.untappedwealth.com/order.htm. This book talks about niche markets that are very ripe with lucrative opportunities and it wholly endorses initiatives similar to those being carried out by the Coke company.
Here's wishing you a restful and relaxing weekend.
You have to give the Coke company high marks for trying everything that they can to improve their market share. A few weeks ago they started an initiative in Toronto whereby they are offering vending machines where customers can buy special types of tea, coffee, and hot chocolate drinks. These drinks are flavored to taste like cappuccino and latté among other things and they are being offered at such locations as movie theaters, coffee shops, and they have also decided to test market their drinks at a specialty store in an upscale neighborhood.
In recent times Coca-Cola has been losing ground and so it's not surprising that they are bringing out the big guns to help regain their former position. However, their competitors are also stepping up their efforts in particular the Pepsi company. Nothing is impossible when it comes to creativity and innovation and the experts are taking their hats off to Coca-Cola for doing this. If this initiative does indeed take off Coca-Cola can look forward to attracting new types of customers. Consumers with more sophisticated taste, consumers that are increasing in number, and consumers who are poised to become more financially influential.
There are lessons for potential entrepreneurs to learn here. Lessons like going after niche markets with specific consumers. Markets that can potentially be very lucrative and financially influential. Markets that are growing with consumers who are demanding more. We are going to keep a very close eye on this initiative.
Before you leave us check out our book Untapped Wealth Discovered at www.untappedwealth.com/order.htm. This book talks about niche markets that are very ripe with lucrative opportunities and it wholly endorses initiatives similar to those being carried out by the Coke company.
Here's wishing you a restful and relaxing weekend.
posted by Editor at
4:24 PM
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