Hello there!  I'm Matt Chadwick at the business desk and on this beautiful Sunday morning I'd like to tell you about a company in the States that is doing very well for itself because it has taken the time to use its imagination to create something very unique but also something that is very appealing and something that makes perfect sense.

So many of us are constantly complaining about sidewalks that are filled with large and dangerous holes.  Sidewalks that are always breaking up.  Sidewalks that are filled with cracks.  Millions of cities spend millions of dollars each year to repair sidewalks and it seems that they are forever engaged in repairing sidewalks.  In addition, it appears that these sidewalks don't seem to last for too long.  In short, a very tedious and costly affair for all concerned.  Moreover, joggers are always complaining about damaged sidewalks and each we hear about runners and joggers being injured because of these poor old sidewalks.

Now, this company has used its imagination to create a new type of sidewalk that it claims will last for a very long time, will not deteriorate very quickly, and would stand the rigors of all seasons from the hottest day to the coldest night.  This company is using ground up tyres to create these new types of sidewalks and they have already been contracted by over 60 cities in the U.S with several thousand more poised to sign on the dotted line.   If this concept takes off it will mean the breaking into a new type of market that is niche, extremely lucrative, and long lasting.  Although the cost of these new types of sidewalks is expected to be a bit costly to start with the company is very sure that in time they will be able to reduce the cost to meet the pockets of cities of all sizes and they are even looking towards small towns and counties. 

This is a perfect lesson in niche marketing.  A lesson that so many of us can learn from.  Just use your imagination, think of something that is needed, think of who will benefit from it, and away you go.  Not too hard if you really focus in on it and I can get you started by telling you about a book that will help you. 

Untapped Wealth Discovered is a book that can show you how to use your imagination and creativity to reach those rich and lucrative markets.  This book is very affordable, easy to read and understand, and you can purchase it at www.untappedwealth.com/order.htm.