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Thursday, August 03, 2006

Doubleday still not listening

Greetings everyone!  I'm Jayna Sheffield at the business desk and today I'd like to join the growing number of voices against the policies of the Doubleday book club.  For as long as we keep on receiving emails about Doubleday we will keep up the pressure for this book club to change its attitude and policies.
We have been inundated with emails from very unhappy customers who are telling us that Doubleday is using some very heavy handed tactics to try and get its customers to pay for services or books that they have never ordered.  It appears that Doubleday is using scary and heavy handed tactics to bully its customers into paying for books that they have never ordered.  Each month they send lists of available books to their unsuspecting customers and if you are not careful to ensure that you tell them that you don't want these books then they presume that you want them and they send them to you.  Even if you send them back they then turn around and bill you for something they call fulfillment charges.  Then if you don't pay these charges they start sending you insulting, discourteous, and very rude letters threatening to send a collection agency after you.  It does not matter how small the balance is they keep this up for quite a long time and some customers tell us that they have been doing this for almost two years and even if you write a letter to them cancelling your accont the nasty letters keep coming. 
I believe that we have written similar blogs like this about Doubleday in the past few months and we have received over a thousand emails on this topic and the only thing that we can do at the business desk is to keep writing about this awful situation with the hope that some day soon Doubleday will somehow wake up and change its policies.  One of the worst ways to make yourself the bad guy here is to keep on annoying your customers and sooner or later Doubleday will annoy enough customers and it would lead to them losing ground.  I don't quite understand why a company with such a reputation and being in the business for so long would deliberately shoot itself in the foot.  How can Doubleday justify sending nasty letters on a weekly basis for over two years when for example the balance that they are claiming is only $55?  How can Doubleday honestly justify charging for books that were never ordered by a customer and then turn around and charge the customer for fulfillment fees?  It's time for Doubleday's customers to take action.  Stand up and take this problem to the media.  Take it to your newspaper, to your TV station, and to anyone in the media who is willing to listen.
Doubleday had better do something fast before it really starts to feel the pinch of loyal customers turning away from them and their lousy customer service and lousy customer attitude.

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