Six figure incomes for a preserves entrepreneur
Good evening! I'm Kerry J Harrison co-author of "Untapped Wealth Discovered" and I too am back after an overseas tour that took me to Britain and Europe.
This evening I'd like to tell you about one of our clients that I recently visited while on my trip to Britain. She has been one of our long time clients and I'm just so proud of her accomplishments. Her name is Jill Sproul and she lives in Sheffield England and for the past 10 years she has been earning six figure annual incomes in her business. Jill retired from her job as a registered nurse some 15 years ago and was just not content to sit at home. So she decided to go out and do something about it. She first tried private nursing but she found that she did not want to stay in this field so she decided to try something new and decided to try her hand at the preserves business. Jill chose this type of business because of her liking for jam making and as far back as she could remember she had always enjoyed helping her mom to make and sell jams, jellies, and other types of preserves. As Jill tells it "I was only about five or six years old when I first started to help my mom in the kitchen. Each weekend I and my sister Jane would help her to make and bottle jams and jellies and we would store hundreds of bottles of these preserves in our food larder. Then whenever there were food fares and bazaars in our village we would help our parents to set up our stall and there we would sell our preserves. I always enjoyed these times."
Jill has been using her skills and experience to help her grow her business. When she first started out she was just a one woman operation but today she has five other persons working with her. We have helped Jill to use the Internet to advertise and we have also helped her to develop and execute other types of marketing strategies. We have shown her how to build a website that affectively shows off her products and she has even developed an online facility to sell her preserves. Jill also uses the by word of mouth method to advertise and she has found a niche market to sell her preserves to persons who are seeking fruit spreads. As she tells it these persons are the health conscious consumers and they are growing in numbers. Jill agrees that her success is due in large part to her cashing in on certain niche markets where consumers are demanding specific types of preserves. We have shown her how to discover demand for her products and how to take advantage of it by offering what consumers want and not what she wants to offer. Jill is constantly listening to her consumers' demand and it's paying off for her. This type of approach will work anywhere because it means that you are offering what people are demanding and not what you would like them to demand. Niche markets exist everywhere and if you take the time to look you would be surprised to see that they are right under your nose just waiting for you to grab ahold of them.
This evening I'd like to tell you about one of our clients that I recently visited while on my trip to Britain. She has been one of our long time clients and I'm just so proud of her accomplishments. Her name is Jill Sproul and she lives in Sheffield England and for the past 10 years she has been earning six figure annual incomes in her business. Jill retired from her job as a registered nurse some 15 years ago and was just not content to sit at home. So she decided to go out and do something about it. She first tried private nursing but she found that she did not want to stay in this field so she decided to try something new and decided to try her hand at the preserves business. Jill chose this type of business because of her liking for jam making and as far back as she could remember she had always enjoyed helping her mom to make and sell jams, jellies, and other types of preserves. As Jill tells it "I was only about five or six years old when I first started to help my mom in the kitchen. Each weekend I and my sister Jane would help her to make and bottle jams and jellies and we would store hundreds of bottles of these preserves in our food larder. Then whenever there were food fares and bazaars in our village we would help our parents to set up our stall and there we would sell our preserves. I always enjoyed these times."
Jill has been using her skills and experience to help her grow her business. When she first started out she was just a one woman operation but today she has five other persons working with her. We have helped Jill to use the Internet to advertise and we have also helped her to develop and execute other types of marketing strategies. We have shown her how to build a website that affectively shows off her products and she has even developed an online facility to sell her preserves. Jill also uses the by word of mouth method to advertise and she has found a niche market to sell her preserves to persons who are seeking fruit spreads. As she tells it these persons are the health conscious consumers and they are growing in numbers. Jill agrees that her success is due in large part to her cashing in on certain niche markets where consumers are demanding specific types of preserves. We have shown her how to discover demand for her products and how to take advantage of it by offering what consumers want and not what she wants to offer. Jill is constantly listening to her consumers' demand and it's paying off for her. This type of approach will work anywhere because it means that you are offering what people are demanding and not what you would like them to demand. Niche markets exist everywhere and if you take the time to look you would be surprised to see that they are right under your nose just waiting for you to grab ahold of them.
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