Hi everyone it's Heather DeMarco at the Untappedwealth.com business desk and I'd like to begin by wishing all you mothers out there a very happy Mother's day for tomorrow May 14.
I wanted to focus on a news item that came across the news wires this past week that caught my interest and I'm going to leave it up to you to judge for yourselves. 
For many years now Disney and McDonald's have been teaming up to go after the pre teen and teen market and we have gotten used to seeing McDonald's enticing kids to their outlets by offering kids meals with those pretty little Disney toys as a bonus and true to form both kids and their parents have enjoyed this type of arrangement.  However, the news wires this past week seemed to indicate that this arrangement between these two corporate giants may be coming to an end sooner rather than later and the experts are saying that due to the push towards making kids meals more healthy and nutritious Disney may be pulling the plug on the relationship because they no longer wish to be associated with the junk food market.  Disney went on to say that they are going to continue to work with McDonald's but on a case by case basis and they were very quick to point out that there was no parting of the ways between them and McDonald's.  For their part McDonald's remained silent.
I along with several others are of the opinion that Disney may be trying to distance itself from the junk food market in light of the growing number of obesity cases among our American kids but on the other the perception is that McDonald's has been trying very hard to clean up its image as a junk food giant and they are continuing to improve the quality of their meals to all consumers.  So, if Disney is worried or concerned about their image they may want to take another look at their relationship with McDonald's because after it may benefit them to have McDonald's as a partner.  For their part I think that McDonald's is on the right path to cleaning up and improving their image in the fast food market.  It would be very interesting to watch this development in the coming months.