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Sunday, April 09, 2006

A new Wall Mart Strategy

Hi everyone I'm Heather DeMarco at the Untappedwealth.com business desk.
Wall Mart is known is one of the most successful global conglomerates and one can easily say that they have done many interesting things in order to remain at the top.  They continue to be an extremely profitable corporation yet at the present time they are facing a multi million dollar law suit from thousand of their women employees who are accusing them of mass discrimination.  Say what you may this company never ceases to amaze me and in their latest stride they have decided to set up some of their stores in neighborhoods that are mainly populated by minorities and they are training minorities to become hard working Wall Mart employees.
I'm not going to criticize Wall Mart for this but what I'm going to do is to ask you to learn a very valuable lesson from this.  What this very successful corporation is doing is a very basic chess move.  They are tapping into the minorities market and using minority employees to help them establish a foothold as well as legitimacy.  Very smart indeed because by doing this they are going to build trust, loyalty, and good will among minorities in the United States and this is bound to snowball into handfuls of additional profit for this company.
If you would like to learn how to use such techniques to your advantage, or if you're looking for safe and profitable ways to break into new markets, then you should read "Untapped Wealth Discovered" written by Jeff N Marquis and Kerry J Harrison.  This book is not based on any type of get rich quick schemes whatsoever.  It does not promote false hope and false promises in any way.  Rather, it gives you proven techniques to help you discover niche and untapped markets.  "Untapped Wealth Discovered" is very affordable and you can pick up a copy at www.untappedwealth.com/order.htm.  This book is also available on Amazon and Book Publishing.

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