Good evening!  I'm Kerry J Harrison co-author of "Untapped Wealth Discovered."
I was quite intrigued to learn about the Coca-Cola company's latest attempt to boost its presence in the market.  For as long as I could remember the Coke company has been in the soft drink market and has done remarkably well at it.  However, they revealed that last year they along with the soft drink industry suffered a noticeable drop in sales and it affected Coca-Cola more than its competitors.  This drop was the first in over 20 years.
The soft drink industry suffered this loss due to more and more consumers moving away from the consumption of soft drinks and graduating towards more and more health drinks and in Coca-Cola's case they presently do not have a competitive health drink on the market.  Pepsi does and this is why they were able to stem the tide a bit better than Coca-Cola.  So now, the Coke company  is going to try and bust into the coffee market to try and help themselves. 
This may be an uphill battle for them as they will have to face the heavy punch of Starbucks.  I'm not saying that it would be impossible for Coke to overcome their competitor because Coke is very well known for its marketing abilities.  However, it will have to work overtime to unseat Starbucks.
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