Good morning!  I'm Kerry J Harrison co-author of "Untapped Wealth Discovered."
This morning I'd like to zero in on a very large Swedish establishment known as Ikea.  This establishment is well known throughout Europe and most of North America for its excellent service, large variety of household products, and very economic prices.  It is a worthy competitor to Home Depot, Wall Mart, and Canadian Tire in the household department industry and it continues to do well in North America.  However, we have been receiving a steady stream of complaints over the past six months re something which I feel is very important to the well being of our aging baby boomers, seniors, and special needs persons consumers.
Despite its fine reputation Ikea seems to be falling down very badly re the way it caters to these types of consumers.  When someone goes to Ikea to purchase furniture they are treated to receiving their furniture that is unassembled and it is almost always packed in huge and heavy boxes and the buyer has to struggle to manoeuvre these heavy boxes to their car without any help from the Ikea staff.  This type of service may not be a problem for those younger able bodied customers but for those who are unable to carry heavy loads such as the types of consumers that I have mentioned above it is a definite problem.  In addition, Ikea has laid out its stores in a way that one has to serve themselves and this means having to take down heavy boxes from high shelves.
I'd like to point out a few things to Ikea and I hope that other similar types of businesses take note because it could mean losing valuable customers and tons of revenue if these points are not addressed and corrected in a hurry.  With a rapidly aging population businesses need to become more aware of the needs of our seniors and build their services accordingly.  If seniors are unable to receive convenient services from Ikea and others they will quickly turn to other businesses that are willing and ready to accommodate their needs.  By 2010 it is estimated that over 60% of our North American population is expected to be over 65 and the experts are telling us that they are expected to be owners of about 70% of our banking assets.  This means that this group of consumers is going to be the most influential and it would be in Ikea's best interest to start taking note immediately. 
If you need more evidence of the needs and demands of our rapidly aging population then please give my book a read.  I have co-authored "Untapped Wealth Discovered" with Jeff N Marquis and it's our second book.  We are planning to come out with our third book in the early Spring and in all of our books we tell you how you can take advantage of growing demand, short supply, and rapidly expanding markets that are all based on rapidly aging consumers.
Visit www.untappedwealth.com/order.htm to pick up a copy.