Good day everyone!  I'm Jeff Marquis co-author of "Untapped Wealth Discovered."

This morning I wanted to express some concerns about the way Double Day deals with its customers.  Double Day has been around for a very long time and for the most part it is a very reputable company but of late some of our clients have been complaining about the way it treats its customers.  It's nice to be aggressive when it comes to interacting with your customers but there's something called being too aggressive and this is what Double Day seems to be doing these days.

Apparently, Double Day seems to have a nasty way of sending out mail every month with book club selections for its customers and they don't seem to be able to take no for an answer when some customers choose not to select from the listings.  In addition, whenever they send out these selections they automatically bill the customer even if the customer does not select from the list and then they use an even more high handed tactic by threatening to send collection agencies after their customers if the payment is not made even though it is quite clear that the customer in question does not owe anything.

This kind of tactic is called harassment and sooner or later Double Day is going to find itself in hot water for such kinds of tactics.  Good or bad customer service can surely make or break a company's reputation and it does not matter what size of company it is.  If you are not convinced about the rules of good customer service then please read our book "Untapped Wealth Discovered" written by me and Kerry Harrison.  This book can show you how to avoid the common pitfalls that so many companies stumble into and then they are at a loss as to why they are constantly losing so many customers.

Visit www.untappedwealth.com/order.htm.