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Tuesday, February 07, 2006

Are call centres in India really working?

Hey there!  I'm Alix Shadonnay at the Untapped Wealth business desk.
It seems that more and more large companies are going the route of relocating their call centres in India and using Indian workers to staff these centres.  They are doing this in order to cut down on their overhead costs as it is a lot cheaper to hire Indian workers.  However, there is a huge down side to this.
Whereas these large corporations are affectively reducing their overhead costs they are inadvertently damaging relations their customers.  The Indian call centres are staffed by workers whose first language is not English and in addition to this their approach to customer service is quite different to what we are used to here in North America.
Many business experts are saying that this may come back to haunt companies like IBM, A T&T, Primus, and Sprint among others because customers are complaining about some of the tactics that these workers from India are using in order to drum up business for their North American employers.  We have had several complaints from our clients telling us about the types of phone calls they receive from call centres in India.  For the most part these calls are actually rude, demanding, and overly aggressive.
I think that these companies with call centres in India should take a second look at their decision to hire workers in India rather than using North American staff.  Jeff Marquis and Kerry Harrison have written a book called "Untapped Wealth Discovered" and in it they place great emphasis on how a business can use good customer service to enhance and expand their businesses.  This book is a present hot seller and I suggest that businesses of all sizes get a copy today.

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